Game Plan & Proposal
For Anthony & Sasha Reanue Reanue Home Team
A strategic partnership to build a robust operational system that transforms your team from busy to built.
Prepared by Xane Andrino · Andrino Digital · February 17, 2026
Executive Summary
This proposal outlines a strategic partnership to build a robust operational system for the Reanue Home Team. The initial focus will be on creating the ACTIVE DEALS SYSTEM in the first month, a comprehensive solution for managing deals under contract or closed. This system will bring clarity, accountability, and predictability to your operations, transforming how your team manages and closes deals.
💡 Key Insight
Your team is on the cusp of significant growth. To scale effectively, you need to move from being busy to being built. This proposal lays out the roadmap to create the structure and systems that will serve as the foundation for that growth.
What This Does for Reanue Home Team
FUB Remains Main CRM
We integrate and enhance, not replace, your existing tools.
ClickUp Becomes Execution HQ
A central hub for all your operational workflows.
Every Lead Tracked
No more missed opportunities.
Every Deal Documented
A single source of truth for every transaction.
Every Source Measurable
Understand your ROI and make data-driven decisions.
Every Role Accountable
Clear tasks and responsibilities for everyone on the team.
Revenue Predictable
Forecast your income with confidence.
Marketing Tied to ROI
Know what's working and what's not.
My Role as Your Strategic Partner
I am not just a project-based consultant; I am a strategic partner invested in your success. For $500/week, you get not only my expertise but also a dedicated Virtual Assistant to ensure rapid deliverables and handle time-consuming micro-tasks. This allows me to focus on high-level system architecture and strategy.
My long-term role as Director of Digital Marketing will be to:
- ✓Build and manage your entire systems infrastructure.
- ✓Develop and execute lead generation systems.
- ✓Oversee website administration and optimization.
- ✓Lead your SEO, AEO, and GEO strategies.
- ✓Act as a high-level consultant for all things digital.
- ✓Lead and delegate to your existing VA to support our campaigns.
Digital Marketing Strategy
Our strategy will focus on building a strong foundation and then expanding your reach and influence across multiple channels.
System Creation
The core of our partnership, starting with the Active Deals System.
Website Development & Hosting
Custom design, mobile-responsive, SEO-optimized, with lead capture forms.
Landing Page Creation
High-converting pages for your marketing campaigns.
Google Business Profile Optimization
Dominate local search and build your brand.
Google Review Campaign
A systematic approach to building social proof.
Blog & Content Strategy
Position yourselves as the go-to experts in your market.
Email Marketing Campaign
Nurture leads and stay top-of-mind with your audience.
Content Marketing
Strategic content for Instagram and LinkedIn.
SEO/AEO/GEO Strategy
Long-term strategies for sustainable online visibility.
Lead Management & Monetization
Turn leads into closed deals with automated systems.
Phased Timeline
Month 1: The Foundation - ACTIVE DEALS SYSTEM
Our entire focus for the first month will be on building the Active Deals System. This includes:
- →ROLE-BASED TASK AUTOMATION: Creating automated workflows for each role in the transaction process.
- →SOURCE & ROI TRACKING: Setting up tracking to measure the effectiveness of your lead sources.
- →FORMS CONNECTION STRUCTURE: Integrating your forms to seamlessly feed data into your systems.
- →COLLATERALS & LANDING PAGES: Developing the necessary marketing materials to support the system.
- →DASHBOARD: A centralized dashboard to monitor the health of your business in real-time.
What Clients Say
Real results from real partnerships
"Hiring Xane as our Director of Back Office was one of the best decisions I've made for my real estate business. She rebuilt our CRM, processes, automations, and digital infrastructure from the ground up. She is the backbone of our operations."
Real Estate Team Leader
Back Office Director
via Upwork
"Xane is exceptional. We brought her in on a project to fix a very complex operation, and she delivered far beyond expectations. She streamlined our systems, rebuilt our backend processes, organized workflows, and aligned everything so it finally works seamlessly."
Full-Stack Digital Marketing Client
Business Owner
via Upwork
"Xane is a real doer. She brought order to the chaos in our real estate operation, aligned our agents, cleaned up our backend, and streamlined our processes. She doesn't just plan, she implements and follows through with precision."
Systems Development Client
Operations Lead
via Upwork
Investment & Payment Terms
| Weekly Rate | $500/week |
| Minimum Contract | 3 months (12 weeks) |
| Setup Fee (one-time) | $500 |
| Advance Payment (2 weeks) | $1,200 |
| Total to Start | $1,700 |
Payment and Engagement Terms
Setup Fee & Onboarding Phase
The $500 setup fee covers a one- to two-week onboarding and discovery period. This includes:
• Strategy development
• Information gathering
• System planning
• Account access configuration
• Initial system build-out
The anticipated duration of this phase is one week; however, it may extend to two weeks depending on the timely provision of required information, materials, and access from you. A shared browser environment will also be established to facilitate efficient collaboration and shared access.
Advance Payment & Service Commencement
The $1,200 advance payment covers the first two (2) working weeks of services. Week One will begin upon completion of the onboarding phase and is included within the advance. Week Two will immediately follow.
Ongoing Weekly Invoicing
At the conclusion of Week Two (Saturday), a new invoice will be issued for the upcoming week of services. Thereafter, services will continue on a weekly basis at a rate of $500 per week, invoiced in advance.
What's Included
- ✓All services outlined in the Digital Marketing Strategy section
- ✓Dedicated Virtual Assistant for micro-tasks and rapid execution
- ✓5-10 hours of guaranteed strategic work per week
- ✓Weekly progress reports and performance tracking
- ✓Direct communication and collaboration
- ✓System architecture and infrastructure development
- ✓Lead generation system design and implementation
Ready to Get Started?
This is more than a plan - it's a partnership. Let's transform your digital presence into a growth-focused, efficient, and market-dominant brand.